Every business wants to make the best first impression. They do matter and they’re very important. Regardless of what kind of business you run it’s important that you make a good, lasting first impression if you want to create lasting, valuable relationships with customers and other businesses. A custom sign can go a long way in creating the best first impression for your business. A custom sign should inform the public who your business is, where it’s located, and the kind of services or products you offer.
FedEx actually conducted a series of surveys to better understand what’s important to consumers and signage was a large influence, which makes sense. Potential customers are going to see your sign and know right away whether or not they want to do business with you. Some of the results from the survey are listed below.
- More than half of the people surveyed agreed that a sign with misspellings, poor graphics or low quality has an impact on their decision of whether or not to use the business. If your sign isn’t up to par you could be missing out on a lot of potential business.
- When asked about the direct link between a business’s sign and quality of their service or product, 68% stated there is in fact, a direct link. If they feel the sign is of poor quality they imagine the service or product will also be of poor quality.
- More impressive is the number of people who entered a business based on the sign; 8 out of 10. This only confirms just how important your sign is and how a first impression can make or break your business.
Just How Important is Your Sign?
A business’s sign offers more than a name. It offers customers an overview of what to expect in the business. They get an idea of just who you are, the kind of service you offer and just how invested you are in your business. Regardless of what kind of business you own or manage, your sign will have a significant impact on your business. The following are just a few of the main reasons you should create a custom sign for your business.
Consistency – It’s important that you’re consistent if you want to gain the trust of your customers. If they can always recognize you they’ll return if they’re familiar with your service or product. Constantly changing your sign or other aspects can actually be a turn-off for customers.
Grabs Customer’s Attention – Your custom sign should grab the attention of onlookers. A high quality sign will do exactly that.
Helps Develop Your Brand Image – Your business (and sign) is more than just a name. It’s your business in one package. It tells customers what you’re offering and it portrays how much you care about your business. A low quality sign will likely lead potential customers to believe your service or product is also low quality.
Long-Term Investment – It’s important that you realize your custom sign is a long-term investment and not a one-time thing. Your sign will be a part of your business for years to come and will be how people remember who you are.
An Opportunity to Be Unique – A custom sign will also allow you to be creative and unique. You don’t want to be like other businesses, you want to show consumers how you’re unique. A custom design is the best way to stand out among the competition.
For your next marketing project contact SignsWorldwide for all your custom signage needs in the continental USA.