The GWC Valve company needs to use event marketing since it allows them to expose their company for who they really are and what they do along with their purpose. Face-to-face events are very important for most small companies to really get exposure and introduce themselves and how they fit in compared to large companies that most people already are familiar with or have heard of.
The four reasons to use event marketing for your business include the following:
- Branding and Awareness
Most businesses will participate in event marketing in order to be able to establish and build its brand, and it also allows a company to express its identity firsthand. With a in-person explanation or pitch, prospects can see your true business and understand it better.
- Lead Generation
Most companies will participate in big events in order to generate more leads than they have. Especially at an event where your target demographic is present. These events are great for lead generation since you can interact with groups that are already interested in your product or service or aren’t familiar with it but end up needing something just like it.
- Customer Engagement and Upsell
Depending on the event, they usually offer a different level of customer engagement and you also have that opportunity for positive personal interaction that builds loyalty. Almost every marketer understands that the biggest ROI on their marketing dollars is by retaining and growing existing customers. You want to gain the attention of your customers and at these events, you have the opportunity to upsell customers and introduce them to different products and services they may not know about and then they may realize that they actually need this product.
There are a lot of individuals who will attend different events in order to educate themselves about the different companies around them and to also be able to make connections and network with different people. No matter the event, it is crucial for different individuals to impart knowledge that the audience can value and take on with them.