The Spin: Using Public Relations to Your Advantage

The Spin: Using Public Relations to Your Advantage

Public relations is the field of changing public perception of something. Previously referred to as spin doctors, public relations specialists now do more than blatantly lie and refute negative claims against their clients. There are countless strategies that businesses can employ to change the light under which their company is viewed, and public relations pays a huge role in the reception and retention of this resulting image. Public relations, or PR, is invaluable to businesses for two main reasons; firstly, because it can be used to maintain a beneficial public…

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